About Sincerity

The Sincerity Laundry Group is made up of retail & industrial dry cleaning, workwear rental and linen hire. 

Sincerity has operated in the Waikato and King Country for over 40 years. In the 80’s Sincerity moved into the workwear and garment industry, and with the advancement in laundry machinery and chemicals, Sincerity began laundering garments for the food industry.

In recent years Sincerity has made an investment in equipment and expertise in the field of hospitality linen and has now entered into the linen hire business.